Blogs are Good for Ministry Marketing

I continue to stress the great potential benefits of blogging my ministry clients. I’ve put together a list of some great reasons to have a regularly updated blogsite as a part of your overall online development strategy

A blog will engage potential new ministry partners and existing donors at a deeper level

A ministry blog must be more personal and high touch with an informal behind the scenes perspective than the rest of your website. The blog normally can provide a deep and clear communication connection between the ministry principal(s) and the users. This can provide a great opportunity to engage potential partners and existing donors and the community at large through blog comments and links. If the blog is seen as part of the communication strategy it will serve as another channel to gain, attract and keep partners and donors.

Blogs are content rich and search engines love content

We all know – Content is King. Having great search engine rankings requires having good, regularly updated, useful content on your blogsite. Google’s job is to present searchers with the most useful, relevant content in response to their search queries and Google is good at its job. At its very core, a blog is a tool that’s built to be regularly updated with fresh content and search engines recognize this. Google, using various on-page elements and frequency of posts, can recognize and distinguish a blog from a regular website. In addition, Google often crawls regularly updated blogs more often than other websites.

Blogs boost traffic

A regular fresh infusion is critical as the search engines, like Google often rank brand new blog posts higher than other articles for relevant keywords because people are searching for not only good content, but fresh and current content. This means that your website has the potential to get a nice traffic boost until the newest content takes its spot at the top of the search results for a search term. In addition, bloggers often link to other bloggers, which is not only great from an SEO perspective, but can also be used to further your brand and interact with other bloggers in the industry.

A blog avoids friction on your main website

No ministry in the world wants a cluttered website, no matter how much they know search engines would love for them to put more content in the form of articles throughout the site. The main ministry websites must be kept simple to avoid friction – beside having static facts/promotion pages the web site must point users to the place you need them to go when they get there.  A blog provides a great space to put all of that other information from your site that is important that might otherwise be clutter points to the user. Blogs give you the chance to organize that other related information that may not be fully integrated into your existing website pages into neat categories, tags, and archives. Adding a link from your website navigation to your blog will neatly place that information on your site for visitors to read through at will.

Ministry leaders need to know what they’re doing to take full advantage of blogging.

  • Here at King & Olaf, for example, we advise our clients on what blogging platform they should use, install all the required SEO extensions and plugins, make sure the URL structure and hosting is set up in the most beneficial way, and take care of all the other details.
  • We then guide clients through basic blogging strategies directly and via our extensive blogging guide.
  • We offer creative writing services that can lift the writing, editing, proofing and posting burdens that plague so many ministries today. Bottom-line: We advise ministries on how to blog effectively and ensure benefit to both website visitors and search engine rankings.

The benefits of having a personal ministry blogsite are broad and encompassing. Ministries should review their online development strategy and decide if blogging is a viable option for them.

 

Leave a Reply