Do’s and Don’ts of Social Media

Most adults today have some kind of social media presence. Technology has enabled social media …

True Power Comes from Knowing Your Audience

I have had the opportunity to market many products and services, and yes, with a …

How to Waste Marketing Dollars

As media marketers there’s a sense that reach our audiences is becoming almost unanswerable and …

Blogs are Good for Ministry Marketing

The blog provides a deep and clear communication connection between the ministry principal and the …

TV Directing: How to Plan the Coverage

I write this blog after watching one of my most favorite productions… American Idol. The …

6 Tips to Make Your PowerPoints Effective

In my career I have made scores of PowerPoint presentations, in front of large groups …

5 Social Media Tips for New Users

You, your family, friends, neighbors and the guys next door have a different idea of …

6 Qualities of Good TV Directors

The media industry is filled with people who believe that they are Directors; forget that …