Sitting in 23b

I sat 23B from LAX to TUL next to a linebacker from Iowa State and …

True Power Comes from Knowing Your Audience

I have had the opportunity to market many products and services, and yes, with a …

Constructive Conflict can be Healthy

I’ve learned over time that if you don’t deal with conflict, conflict will deal with …

How to Waste Marketing Dollars

As media marketers there’s a sense that reach our audiences is becoming almost unanswerable and …

ORU: Where the Corners Meet

In 1979, I arrived on the Oral Roberts University (ORU) campus with little idea of …

Referrals are Key to Relationships

By referring your favorite plumber to your neighbor you are saying... he did a great …

The Power of Generosity

“There was no time,” one survivor said. The woman then explained how she and dozens …

Blogs are Good for Ministry Marketing

The blog provides a deep and clear communication connection between the ministry principal and the …

Are you using your influence?

People like me have been trying to understand and manage the concept of “the audience …

TV Directing: How to Plan the Coverage

I write this blog after watching one of my most favorite productions… American Idol. The …